There’s no denying social media usage is on the rise in Australia. As time goes on, popular social media platforms are being used across more and more demographics. This means reaching your target audience online is becoming easier and easier for businesses, including Self Storage facilities. If you know your facility should be taking advantage of all the benefits social media platforms can provide but aren’t really sure how or where to start, R6 Web Design’s Ultimate Guide to Social Media for Self Storage Facilities is here to help you out.
We’ve previously mentioned how important it is to have at least a Facebook page for your Self Storage facility. But how do you create a Facebook account for a business? Here are a few key things to keep in mind when you’re creating your account.
You’ll need a high-quality profile and cover photo
Social media for Self Storage is all about the visual, so you’ll need to make sure you’re prepared with high-quality photos of your facility. To have a clear, professional looking cover photo, you need to make sure it’s at least 820 x 312 pixels.
Create some content pillars
It can be difficult to figure out what kinds of content you should be posting. Creating some content pillars can help you brainstorm new ideas. Come up with two or three pillars, and keep your content consistently in line with them. For example, your facility might use the pillars of Self Storage and Organisation, so your content should be surrounding these ideas.
Create accounts for social media tools
Creating content and managing your social media accounts can be difficult, but there are plenty of tools that can help you out. Canva, for example, can be used to create visually appealing graphics and images for free.
Use a calendar to create a schedule
Having a consistent schedule for posting content can help you feel less overwhelmed. It can also help you to plan out your content in advance so you don’t feel rushed or under pressure.
This article is an except from an article originally published on R6 Web Design, The ultimate guide to social media for Self Storage facilities.